Interesting (and sadly valid point) from Om Malik:

Regardless of age, the big elephant in the room is that we are certified addicts to attention.

It doesn’t matter whether it is Twitter, Instagram, or Mastodon. Everyone is playing to an audience. The social Internet is a performance theater praying at the altar of attention. Journalists need attention to be relevant, and experts need to signal their expertise. And others want to be influencers. For now, Twitter, Instagram, and their ilk give the biggest bang for the blast. It is why those vocal and active about Mastodon are still posting away on Musk’s Twitter.

If we didn’t care for attention, we wouldn’t be doing anything at all. We wouldn’t broadcast.

We care. I certainly care that you care about my content, my words, and my thoughts.

Instead, we would socialize privately in communication with friends and peers.

Even in this social scenario, we are broadcasting and expecting that people are listening. This is how we are programmed. This is why social networks, and the web in general, are so addictive.

Source: Why internet silos win – On my Om

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