Apple, please do a real but simple password manager. I join my voice to many, like John Gruber and Cabel Sasser. I even suggested Ricky Mondello who’s working on the Safari team and very much involved in the password management side, to consider doing such a password manager outside of Safari on the Mac or Settings on the iPhone.

Is Apple refraining from doing so because they see the future as passwordless, thanks to passkeys? Probably but it is a long road to get there, so what do we do in the meantime? As Gruber said, password management is probably as important as tips about using your iPhone, which has its own app on the home screen.