On Android Switchers Coming in Drove to the iPhone
Report reveals Android users switching to iPhone at 5-year high
15% of new iPhone owners report having an Android device as their last smartphone. That’s a 4% increase from what CIRP saw last year, and 5% higher than the data seen in 2020 and 2021.
The last time new Android switchers made up 15% of new iPhone buyers – according to CIRP – was back in 2018. The highest rate of switchers in the last nine years was 21% back in 2016.
The market is full of previously-owned iPhones for sale. You can find used iPhones from 2 to 3 years ago at reasonable prices these days. People who were using an Android phone probably can now afford to buy an iPhone much cheaper than a brand-new one. Moreover, according to this chart, iPhones from the last few years can still run the latest releases of iOS with most of the features available. It’s very tempting for switchers. This is how I would explain this phenomenon. The study covers the US market. The dynamics might be different in other parts of the world.
One question: what percentage of iPhone owners who buy a new iPhone are returning their iPhone to Apple to get a credit instead of selling their iPhone themselves?