What a strange move by Apple. This website made by Apple promotes first-party apps for the iPhone, iPad, Mac, etc. Why? Why now? I would understand in the context of being forced to allow third-party App Stores. Apple reminding people about their apps while people are getting excited by side-loading and third-party App Stores would make sense. Is Apple up to something here? They usually plan for the long run. This could be the first baby step for a more open ecosystem.1 👀

  1. Interestingly, you can launch each app with an Open button if you are visiting the website from your beloved iPhone, iPad or the Mac. ↩︎