Google announcement regarding egress fees:

Starting today, Google Cloud customers who wish to stop using Google Cloud and migrate their data to another cloud provider and/or on premises, can take advantage of free network data transfer to migrate their data out of Google Cloud. This applies to all customers globally. Source: Eliminating data transfer fees when migrating off Google Cloud | Google Cloud Blog

This is major. I often see clients forget to consider the exit costs of any hyper-scaler in the TCO calculation. Getting into the cloud isn’t cheap. And up until today, getting out of the cloud wasn’t either. Now, for those on GCP, it is. I expect the others (looking at you, AWS, and Azure) to follow, maybe not this year, but they will, either by their choice or they will be forced. This is an anti-competitive measure to charge for egress fees.