Microsoft is recalling “Recall” after all, and this makes them look rather bad. This happens on the same week of Apple revealing Apple Intelligence which received a more positive set of reactions.

We are witnessing two different approaches to the challenge of intelligently integrating generative AI prowess to the base operating system. These two events couldn’t be more evocative of how different Apple and Microsoft strategy and culture are. Guess which approach I prefer? I’m excited for Apple Intelligence, but I appreciate the time it will take to make it right.