There is something incomplete in how Apple is portraying Safari as a way to stay private when surfing the web. The ad is certainly visually striking, with surveillance cameras flying over people as they browse the web on their non-iPhone devices. It’s a compelling analogy. It reminds me of another Apple ad where a person is in a similar situation, being watched and followed by a group of people who want to know their online whereabouts.

But you know, Apple is mum about its deal with Google as being the default search engine in Safari. The last time I checked, Google isn’t the type of privacy-protection company you might think they are.