Apple’s scary event: a B-team production | Ken Segall

Ouch.

This short behind-the-scenes look at Apple’s “Scary Fast” event is the highlight of a marketing masterpiece. First, Apple, a highly-respected company for producing top-quality new product announcements, released new iPhones capable of high-quality filming in September. Next, in October, the company … read more

It’s probably my best screenshot of yesterday’s Scary Fast event. Happy Halloween, everyone! 👻

My timeline right now: cynicism^3¹.

Apple to Intel-based Mac users: “It’s really the best time to upgrade!”¹.

So far, I have not felt excited about the upcoming “Scary Fast” event. Maybe tomorrow morning? I’m not thinking of upgrading my Macs. This could explain it.

Surprised by this late-October Apple event (“Scary Fast”). Could this be about Mac gaming? Is this for the Apple Silicon M3? The timing is weird, in my opinion. What about the iMac with M2 and a new iMac Pro with M3? The latter wouldn’t make too much sense as Pros prefer more … read more

My 2018 12.9 iPad Pro is old. In technology years, it’s super old. However, it’s my favourite iPad and despite many new versions that Apple has since released, I have not been tempted to replace it. My only issue with this particular iPad is unsurprisingly its battery life. Makes perfect sense. I have used this iPad every day literally for years. In recent months, I could tell it’s not lasting as long. It’s dying within 2 to 3 hours of moderate use. Source: Apple denied my iPad Pro battery replacement

My wife’s 2018 iPad Pro battery is around 84%. She booked a diagnostic session with an Apple Store technician a few months ago. Same thing: Apple didn’t accept to replace the battery unless it was under 80%. Some cynic people could say that Apple wants customers to be frustrated enough with battery life so they upgrade the whole iPad instead of replacing the battery. Personally, this could be an environmental stance, but the fact that it isn’t presented this way opens the door for all sorts of theories.

Apple’s use of Swift and SwiftUI in iOS 17 by Timac:

Objective-C is still at the core of iOS and is used directly or indirectly by most apps

The adoption of Swift and SwiftUI continues to grow rapidly

The share of Objective-C, C and C++ continues to decrease

It’s a must-read for the curious around here.

Remember when it was simple to buy an iPad? Now it is getting harder to buy an Apple Pencil, too.

Does a foldable iPad = Apple’s Knowledge Navigator? 🤨🤔

My favorite Apple Watch face of all time.

If Apple is indeed close to releasing the third-generation Apple Pencil with a magnetic pencil tip, I can see that coming with some new trick, enabled with iPadOS 17.1, probably to be launched before October 21st¹. What else could this new pencil do? Include an electronic erasure on the other end of the pencil? 👀

The timing was right, and the target was well-defined, but the potential traction was far from guaranteed. Would this project be worth all the effort? Someone said: for every yes, there are a thousand no. After many weeks of thought and pondering, I decided against doing a unique project. Link: The … read more

Apparently, Apple is working on a way to upgrade iOS on iPhone still in their box at the Apple Store. This would prevent issues where there is a bug in the final release of iOS that could hinder the upgrade experience of new buyers. I’m still wondering how the GM of iOS is installed at the factory and how long it takes to be installed. Is the USB-C port helping make the operation faster? 🤔

I went to the Apple Store yesterday. Surprisingly, in the front of the store only has letters printed on the front windows. Pretty lame. I spent some time looking at other shades for the 15 Pro line. The natural titanium definitively reminds me of the iPhone 4 contour design, which I love very much. I’m still happy with my black iPhone 15 Pro Max, but…

👉🏻 What an entertaining story by @basicappleguy about Apple’s controversial cases, with beautiful imagery, as always. I do have a case for one of my AitTag. 😳

Who remembers this? Countless moments were spent looking at this back in 1984 and 1985. It’s one of Apple’s best and most timeless designs, even if it’s beige¹.

I’m still in my early phase with my iPhone 15 Pro Max 📸📱. Taking photos with this phone offers more possibilities, asking for more thoughts while shooting a scene. Am I the only one who wished Apple had created a profiling questionnaire during the iPhone setup, asking questions to determine our general experience level with photography? Depending on our answers, parameters would be set accordingly. ☝🏻

I made discoveries today while doing some much-needed cleanup in my home office. Here, this is what could be the first Apple dongle¹. More to come soon… 👀