Today Apple is publishing an article on its newsroom website about all the new thing that comes with Maps in iOS 15. There is a lot to like in this update, like the 3D detailed views in some major cities like San Francisco. These 3D views remind me of SimCity, a game on which I’ve spent countless hours playing. Maps as matured over the years, following the iterative nature of Apple’s approach to everything they do. Some don’t like it, others see the value in it. I’m one of those who think this is the best approach as each iteration helps build the next one with good cumulative experience. Today’s Maps, nine year later after a rocky start, in 2012, is impressive and as good as other popular alternatives, in my area at least.

Microsoft’s announcements this week are nothing less than impressive. Microsoft is showing courage. Their Surface are striking. These things will probably be hot as hell (pun intended, thanks to Intel Inside). I’m hoping users will have a better experience than many of my colleague who had their Surface replaced in the last year because of over heating issues. Stylus On the surface (pun intended) may not work as well as the Apple Pencil on the iPad. Apple is at their best in that regard. Yet, we have to give them credits for what they are doing. They are iterating with more than incremental updates. They try new things. It’s interesting to see Microsoft aligning itself with Apple strategy: vertical integration (hardware + software: Windows) with a yearly release schedule. Designed for Windows 11. Well done.

Now, looking forward to Apple’s next announcement: the MacBook Pro “redesign”. Don’t expect anything close to what Microsoft is doing. But expect Apple to reintroduce the HDMI port and the SD Card reader. According the latest leaks.

Of course the memo from Tim Cook about leakers is being leaked. It’s funny to read a leaked memo from Tim Cook expressing his concern and frustration about leakers working within Apple. After reading it, I do think part of the message is for outside leakers too, knowing the memo would be… leaked.

Compared to last’s year iOS 14, early numbers show a much slower adoption rate for iOS 15. The problem? Last year was about the iPhone experience getting widgets. That’s a very material change. This year? Even if widgets now come to the iPad, it is far less reaching than it was on the iPhone. Things like focus modes are not as flashy as widgets but are damn useful, to me at least.

After a long summer of beta releases, today we get to see the final releases of iOS 15 and iPadOS 15. Are you feeling as excited as a few years ago at the same time? Personally, even if I think those are great iterative updates, I don’t. There is less to grab by developers it seems. I’m not expecting exciting new releases for any of my apps. What about yours?

I don’t know who got the idea at AppleInsider of putting video auto-play right in the middle of every articles, but this doesn’t enable a great reading experience. Even worst, scrolling the page to the bottom while reading will put the video in the bottom right corner on top of the content. It makes me wonder if I should stop reading their content altogether. Ads are bad but this is even worst. It’s not a good reading experience at all. Please, reconsider. Thanks. A long time reader.

If you think that this year’s updates from Apple are meh, I think, either you didn’t pay attention during the keynote or you’re simply bored. You may not like the iterative nature of Apple under Tim Cook, maybe you forgot to remember that the smartphone (and to some degree) the smartwatch are mature products. Since Apple is paying attention to what the majority of people actually care about, improving battery life, adding more storage, keeping prices steady, not having to wait three months to get a new device, stop expecting folding iPhone to prove Apple is still innovating.

There, I said it.

One of the best recent take on the possible future of the App Store.

Regarding IAP purchases:

Most apps will be required to also offer IAP side-by-side with any external methods

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Many games will offer both IAP and external purchases, with the external choice offering a discount, bonus gems, extra loot boxes, or other manipulative tricks to optimize the profitability of casino games for children

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External purchase methods will evolve to be almost as convenient as IAP

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The payment-fraud doomsday scenarios argued by Apple and many fans mostly won’t happen

Now, App Store side-loading and alternative App Stores:

Facebook would soon have apps that bypassed App Review installed on the majority of iPhones in the world.

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Without the threat of App Review to keep them in check, Facebook’s apps would become even more monstrous than they already are.

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Alternative app stores would be even worse. Rather than offering individual apps via side-loading, Facebook could offer just one: The Facebook App Store.

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Maybe Google would bring the Play Store to iOS and offer a unified SDK to develop a single codebase for iOS and Android, effectively making every app feel like an Android app

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Media conglomerates that own many big-name properties, like Disney, might each have their own app stores for their high-profile apps.

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Most developers would probably need to start submitting our apps to multiple app stores, each with its own rules, metadata, technical requirements, capabilities, approval delays, payment processing, stats, crash reports, ads, promotion methods, and user reviews.

In a few words: what a fucking mess.

I don’t expect side-loading or alternative app stores to become possible, and I’m relieved, because that is not a future I want for iOS.

I’m not so sure this won’t happen, but I’m sure that’s something I don’t want too. If only Apple could better read the room’s temperature and budge a tad.

In a recent announcement by Readwise.io:

We’re now in position to reimagine aspects of the digital reading experience itself, from how you annotate a document, to how you navigate. Readwise as you know it today isn’t going anywhere, but this is our future.

And:

With the new Readwise reading app, not only will these resurfacing and syncing features not go away, they will be enhanced through tight integration into the reading experience.

There is much more to digest on their published essay. They’ve been thinking about this for a while and judging from a few screenshots, their reading app seems compelling and well done. I’m hoping they will support Safari’s extensions. RSS feeds will be supported too. Sadly, it will probably be another Electron-based app. We’ll see if this doesn’t affect too much the experience.

I’ve been a subscriber of Readwise.io for a while, but I must admit that I’m not taking advantage of it as much as I would have liked. It does get synced with my Pocket account, but that’s about it. Oh, and my saved quotes get resurfaced in my Mailbrew summary newsletter, which is cool.

I’ve subscribed to their private beta testers waiting list and I can’t wait to try it out. If all goes well and is up to what they say on their blog post, this could entirely replace Pocket for me.

So, you’ve got an e-Bike. Good for you. I’m jealous. You’ve got an Apple Watch too. Good for you, just like me. Now you want to go for a ride and record this activity with your Apple Watch. Which activity type will you select? Selecting Bike will probably record wrong data as you can move much faster than a regular bike and getting lower than normal heartbeat rate. Should Apple provide another type of biking activity?

Photo by Wolfram Bölte on Unsplash