Sometimes in your life you come across some deals that you cannot refuse. Apple One is one of them. As a Canadian, by subscribing, on top of Apple News+, 2 TB iCloud storage and Apple Music, I’m getting Fitness+ and Apple Arcade and… to my surprise, now I have 4 TB of iCloud storage. How good is … read more

Here is one of the most fascinating part of upcoming Apple Silicon Macs: the implicit support for iPhone and iPad apps on the Mac (as long as the developers care to update their apps, obviously). I wonder how massive this change will be. How will it change the third-party applications landscape on … read more

Here is a fascinating chart: brand value calculated by Interbrand. Apple is on top again this year. They have been there since 2012. What I find interesting is the first row is occupied by companies reflecting our new way of life as we depend on smartphones (Apple, Samsung), online shopping (Amazon) … read more

“Work can’t solve for all the things we’re missing right now, but a shared sense of purpose goes a long way. A belief that we can do more together than we can alone, that people of good will, driven by creativity and passion and that certain itch of a big idea, can still do things that help other … read more

Poor Apple, iPhone sales are 20% down compared to last year’s quarter. Look, people, it's 2020 and we are in the middle of a pandemic. Stores are closing, opening, then closing again. Yet, Apple is able to pull it off big time. Thanks to the Mac, iPad and services, Apple is able to come out with a … read more

Apple this week updated their strange application, Clips, to version 3.0. Clips looks like a technology demonstration to me. I hear it is popular among the young crowd. Maybe. I’ve played with the new version a bit and really like the new design which is cleaner and more enjoyable to use. After … read more

Here is an interesting design concept of a possible Apple Search service. What I find interesting is the use of the Siri branding. I don’t know if Apple would use it or simply call the service: Apple Search. I would prefer the latter as Siri is not known to sound like “good” more like “good enough” … read more

This curve ball wasn’t expected: Apple comes up with beta 1 of macOS Big Sur 11.0.1. Why? Why now? Does this mean 11.0 GM is really around the corner and will ship soon on new Macs, including the first Apple Silicon ones? Why do I keep thinking Big Sur (based on Beta 10) was far from ready? … read more

I’m always impressed by the turn over speed of major new releases of iOS. iOS 14 adoption rate is already surpassing iOS 13 after less than six weeks of availability. Wow. Apple’s iPhone ecosystem is running at blazing speed to adopt new technologies. There is nothing like that in tech. Even if … read more

Matt Birchler in a funny post hightlights how twisted Apple’s stance can be when it comes to pushing their agenda: in this cas, the protection of the environment. I think it is a mandatory thing to openly challenge something Apple does even if you like their products as much as we possible can. I … read more

Thanks to an article from John Gruber’s website, Daring Fireball, I discovered a new Apple-centric blog yesterday: Basic Apple Guy. After spending a few minutes on it exploring the content, I kind of fell in love with it and and started to wish it was mine. I’m impressed by the … read more

Here is what I’ll be looking for at the Apple Silicon Macs introduction: the story they will tell for their introduction. Remember when Steve Jobs introduced the iPhone or the iPod? There was a story to hit so people could understand the “why’s”. Now, in the age of … read more

According to the New York Time regarding the antitrust lawsuit in the works, Google is paying between 8 to 12 billions $ a year to be the default search engine on iOS. That is a lot of money, but apparently, that’s the price to pay for Apple to bend over their privacy stance. If there is one … read more

This short clip showing Steve Jobs introduce the iPod is a pure joy to re-watch. It is 9m 11sec of presentation mastery. The way he set the stage, draw attention to pain points, show the “solution” is perfect. This is how you do it. This clip should go in tech and marketing history books. Now, … read more

The more I read comments on Twitter about the iPhone 12, the more I’m happy to skip this upgrade cycle: wireless network performance (spotty), battery life (highly hit by 5G usage), finger prints magnet (Pro edges), mildly controversial colours (not as unanimous as last year’s colours), … read more

In my opinion, this year’s black iPhone 12 is now their best design of all time, surpassing their previously best design, the black iPhone 5. It took them 8 years. I can’t wait to see that in person, for now, this tweet by Brian MacDuff is enough to convince me. Blacks are deep blacks, … read more

For as far that I can remember, I won’t go to an Apple Store to see the new iPhone this year. Thank’s to… well.. you know, it’s 2020. Twitter threads like this one I’m sure is not doing justice to the look and feel of these new devices. read more

Is it a question of a few more months before the iPad Pro line distance itself from the 2020 iPad Air. This will put the 2021 iPad Pro in a league of its own. Features like mini-led display, faster A-series processor… but what else? More system memory at 8 GB? Bigger screen? Wifi 6? 5G … read more

In a surprising move, Airbnb has a new partnership with Apple’s former designer chief, Jony Ive. As much as I like this guy’s work, something quite surprising struck me: Airbnb doesn’t sell any form of hardware. The last time I check, Jony Ive’s reputation is not about crafting the best … read more

Great story about the start of the Apple TV remote app that was removed today from the App Store. Reason? Duplicate functionality with iOS Control Center. Time to move on I guess. I love those stories from the inside. Can’t get enough of them. Photo credit: @badashproducts on Unsplash. … read more