In a blog post “Your Move, iPad”, by Becky Hansmeyer, the author asks “So if raw power isn’t enough, and new display tech isn’t enough, where does the iPad go from here? Will it be abandoned once more, lagging behind the Mac in terms of innovation, or will Apple continue to debut its latest tech in this form factor?”

In light of the massively successful M1-powered Macs, what can we infer for the future of the iPad Pro?

Apple doesn’t need to add touchscreen to their MacBook line if they unleash the iPad with a much more complete iPadOS experience. I think Apple missed the occasion with iPadOS 14 by not adding a more flexible widgets experience, by refusing to improve external display support and by not revisiting the multitasking interaction model. See? It’s not only a matter of adding 5G wireless support or LiDAR or a second USB-C port. These will only be as good as the software will allow them to be useful. The just begun new era for Mac with the M1 chip combined with Apple’s tight software integration should give us answers on why the iPad Pro future lies in the software.

Someone on Twitter shared this YouTube video in which the guy tries to explain why and how Apple is not what it used to be. In a few words: now, they actively compete with others. It’s a massive difference where before they seemed to act alone without caring about the surrounding competitive landscape. Highly recommended.

Carefully look at this add by Microsoft bellow. The phrasing of this ad clearly shows the roots of the company making the product. “Pen supported” is one example. Why not write something like “Touch interface” or “Touch screen”. The word “supported” sounds wrong and makes me feel Microsoft is not fully confident about the real nature of this computing environment. The other thing is the removable SSD option. That’s typical geeky-PC-world-thing. Do we really care in a world of cloud-based storage being an extension of our devices? Really bad ad.

Clearly, Microsoft is already feeling the heat and is on the defensive. It’s only getting started. Others will follow.

In light of Apple’s recent products introduction, consider the recently introduced Microsoft Surface Go. A Windows laptop that starts with 4 GB of RAM, 64 GB SSD, 12.4” touch screen using the Intel Core i5 which will get you 13 hours on battery for 550$. If you want a 8 GB of RAM, 256 GB SSD, the price goes up to 899$, but you keep the same lame CPU.

Now, compare this to the new MacBook Air (a much more powerful laptop) for 899$ (education pricing), same amount of RAM and SSD, 5 hours more of battery life, a much better non-touch display.

How is Microsoft supposed to compete against Apple in this market now?

They simply can’t, and they should start to worry.

PC laptops introduced pencil support, touch screen, screen-based touchpads, et. al. because these are the only things they could do to try to stay on top in a commoditized technology platform. I will take in a heartbeat 3X or 5X performance gain and 6 more hours of battery life over the gimmicky features. This is one of the many reasons I’m so upbeat with the M1-based Macs.

Photo credit: Alexander Andrews on Unsplash.

Well, I can breath a little bit better now that this clown is on the way out. Good riddance. As a Canadian, I’m so happy to see this clown go. If there was a way to start fixing 2020, it would be it. Yeah, I know, he won’t concede victory, he probably won’t do a concession speech. Who cares.. we knew all that, already. Now, let’s hope Americans start to unite a little bit and fix their shit, because, it’s pretty ugly out there.

A recent tweet from @LeaksApplePro made me think about the significance of the iPhone 12 in the grand scheme of things.

Apple is about to remove the last port on the iPhone, so they are training us with the MagSafe. Next year’s version will fix many of the issue we’re facing today. 5G may not be ready, but next year it will be much better. LiDAR is fascinating, but next year we will depend on it. We tend to forget about the notch, next year it will be Apple who will forget it by putting it to rest.

We’re still in the middle of the pandemic. We’re not out of the woods. We’ll continue to work from home for a long time. Trips are not really a thing right now. But, in the fall of 2021, can we hope that most of this will be behind us and return to normal life? It would help a lot to enjoy the portless iPhone 13 or whatever stupid name they will name it. Right now, I’m a bit tired of not being able to go out and use the cameras to build my visual memories.

The iPhone 12 is the transition iPhone that will lead us to a better world, a year from now. I hope.

Interesting post from @Gruber about Facebook application design. The lack of support for basic things like dark mode, more than a year after its introduction is a simple example, but very telling about something: Facebook doesn’t give a shit about those things. They don’t give a shit about privacy protection either. They don’t give a shit about democracy. They are are bad at design. They are bad at everything. And their growth is slowly declining which is a bit of fresh air to know.

Here is a fascinating chart: brand value calculated by Interbrand. Apple is on top again this year. They have been there since 2012. What I find interesting is the first row is occupied by companies reflecting our new way of life as we depend on smartphones (Apple, Samsung), online shopping (Amazon) and the cloud (Microsoft). What about Google you might ask? Well, first, as we don’t like to pay for online stuff, we prefer to be the product of advertisers. Second, we stopped using bookmarks a long time ago, we prefer the Google search field.

“Work can’t solve for all the things we’re missing right now, but a shared sense of purpose goes a long way. A belief that we can do more together than we can alone, that people of good will, driven by creativity and passion and that certain itch of a big idea, can still do things that help other people in our own small way to teach, to learn, to create, or just to relax at a time like this. Even as the things we make require us to operate at the very cutting edge of technology, in materials, products, and ideas that didn’t exist just a few years ago, this year has forced us to face plainly the things that make us human — disease, resilience, and hope.” — Tim Cook

An image is worth a thousand words. We are still paying the price of this shift in design, every single day, for every single interaction we have with our iPhone… who asked for that? Why? Will we return to normalcy? I’ll never forget the “before” it was so shitty. Never.

I miss him. The world is different. Apple has become something else. He would probably like what it has become without him, probably not all of it but most of it. I don’t care what he would have done differently. It’s no longer relevant as we need to keep looking forward, something he always did. But I still miss him dearly.

Here is a free tip to those developers thinking of adding widget support in their apps: widgets are not a great way to display information from high density, high speed info channels like social network feeds (Twitter, Instagram, Facebook, etc). You are welcome. #iosdev #apple

There is way more content online than we can humanly consume. There, I said it. I’m myself part of the problem, as a content creator too, albeit in a very small tiny fashion. To make things worse, I consider myself a writer. It’s not helping as less and less people are reading these days.

Saw that picture of a guy paying an VR game on a Rogers website to promote 5G networks in Canada. How stupid is this marketing!? What are they thinking when they “design’ their marketing campaign? You tell me.

You cannot trust the human race. #covid19

Thought of the day: I think that blogs and newsletters are more than ever critical conduits for crafted content in a world of AI-generated feeds. #writing #newsletters #blogging #blog

Steve Ballmer’s reaction to the launch of the iPhone. LOL. Same applies to car companies reactions to Tesla. We all know how this will probably end up. twitter.com/sawyermer…

Forgot to put the evidence for my previous post. Here it is.

I can’t wait to watch this, even if I know it will be a troubling portrait of our modern society. While waiting for it, here is something even more troubling. The email I got announcing this new short film to be shown on Netflix does contain a tracking pixel, according to Hey. How curious this is. 🧐

From Center for Humane Technology. youtu.be/uaaC57tcc…