Poor Apple, iPhone sales are 20% down compared to last year’s quarter. Look, people, it's 2020 and we are in the middle of a pandemic. Stores are closing, opening, then closing again. Yet, Apple is able to pull it off big time. Thanks to the Mac, iPad and services, Apple is able to come out with a … read more

Apple this week updated their strange application, Clips, to version 3.0. Clips looks like a technology demonstration to me. I hear it is popular among the young crowd. Maybe. I’ve played with the new version a bit and really like the new design which is cleaner and more enjoyable to use. After … read more

Here is an interesting design concept of a possible Apple Search service. What I find interesting is the use of the Siri branding. I don’t know if Apple would use it or simply call the service: Apple Search. I would prefer the latter as Siri is not known to sound like “good” more like “good enough” … read more

This curve ball wasn’t expected: Apple comes up with beta 1 of macOS Big Sur 11.0.1. Why? Why now? Does this mean 11.0 GM is really around the corner and will ship soon on new Macs, including the first Apple Silicon ones? Why do I keep thinking Big Sur (based on Beta 10) was far from ready? … read more

After much writing and compositing, the third edition of the Numeric Citizen Introspection newsletter is out! I’m quite happy with the end results. It’s getting better with each release. It’s still free. Can’t wait to build the next edition! Please, read, share and like! 👈🏻 … read more

I’m always impressed by the turn over speed of major new releases of iOS. iOS 14 adoption rate is already surpassing iOS 13 after less than six weeks of availability. Wow. Apple’s iPhone ecosystem is running at blazing speed to adopt new technologies. There is nothing like that in tech. Even if … read more

Matt Birchler in a funny post hightlights how twisted Apple’s stance can be when it comes to pushing their agenda: in this cas, the protection of the environment. I think it is a mandatory thing to openly challenge something Apple does even if you like their products as much as we possible can. I … read more

Thanks to an article from John Gruber’s website, Daring Fireball, I discovered a new Apple-centric blog yesterday: Basic Apple Guy. After spending a few minutes on it exploring the content, I kind of fell in love with it and and started to wish it was mine. I’m impressed by the … read more

Here is what I’ll be looking for at the Apple Silicon Macs introduction: the story they will tell for their introduction. Remember when Steve Jobs introduced the iPhone or the iPod? There was a story to hit so people could understand the “why’s”. Now, in the age of … read more

This is my Micro.blog. Using the popular Newsify RSS feed reader, I used my own feeds to see how it would look through it. I was pleasantly surprised by the end results. It’s been a while since I found the best way for me to post on Micro.blog. All posts have a title, hashtags, a picture and use at … read more

According to the New York Time regarding the antitrust lawsuit in the works, Google is paying between 8 to 12 billions $ a year to be the default search engine on iOS. That is a lot of money, but apparently, that’s the price to pay for Apple to bend over their privacy stance. If there is one … read more

This short clip showing Steve Jobs introduce the iPod is a pure joy to re-watch. It is 9m 11sec of presentation mastery. The way he set the stage, draw attention to pain points, show the “solution” is perfect. This is how you do it. This clip should go in tech and marketing history books. Now, … read more

The more I read comments on Twitter about the iPhone 12, the more I’m happy to skip this upgrade cycle: wireless network performance (spotty), battery life (highly hit by 5G usage), finger prints magnet (Pro edges), mildly controversial colours (not as unanimous as last year’s colours), … read more

_“Enduring design doesn’t need constant reinterpretation. It needs tweaking, polishing, and subtle improvement” _— Om Malik Great take by Om Malik on the the significance of timeless design in “Why great design is timeless”. As I wrote in my previous post, to me, the iPhone 5 was the best Apple … read more

In my opinion, this year’s black iPhone 12 is now their best design of all time, surpassing their previously best design, the black iPhone 5. It took them 8 years. I can’t wait to see that in person, for now, this tweet by Brian MacDuff is enough to convince me. Blacks are deep blacks, … read more

For as far that I can remember, I won’t go to an Apple Store to see the new iPhone this year. Thank’s to… well.. you know, it’s 2020. Twitter threads like this one I’m sure is not doing justice to the look and feel of these new devices. read more

I recently got this notification on my iPhone. I didn’t know the exposure feature would keep the user informed about its “behind-the-scene” work. Interesting. I wonder how Apple will remove that from iOS in a post-pandemic world. Will they keep it and make it usable for other types of highly … read more

I don’t remember seeing Apple posting photos of behind-the-scenes workers working at distribution centers to make it all possible and magic for the first day of availability of a new iPhone. It’s an interesting move. We tend to forget how massive the required logistic is needed for these … read more

Is it a question of a few more months before the iPad Pro line distance itself from the 2020 iPad Air. This will put the 2021 iPad Pro in a league of its own. Features like mini-led display, faster A-series processor… but what else? More system memory at 8 GB? Bigger screen? Wifi 6? 5G … read more

In a surprising move, Airbnb has a new partnership with Apple’s former designer chief, Jony Ive. As much as I like this guy’s work, something quite surprising struck me: Airbnb doesn’t sell any form of hardware. The last time I check, Jony Ive’s reputation is not about crafting the best … read more