I recently wrote and published a very critical view of Tim Cook’s Apple. It’s not pretty, but it is my honest take. Now, looking at Apple’s strategy execution for 2020 which is close to an end, I must confess that I’m really impressed. Apple delivered. On all fronts. There are a lot of unknowns, for sure. Yet, I have the felling that Apple set the stage for its next phase of growth for the next decade.
Here is the thing: the new M1-based Macs use the new “unified memory architecture” that is at the center of our iPhones and iPads. If you plan to buy one of these shinny new Mac, my recommendation would be to go with 16 GB of RAM, not 8 GB. Why? Consider this: Rosetta 2 is a new emulation software layer that will consume memory, something that is not present on Intel-based machines. On top of that, memory will be consume for video processing. My guess is: the biggest monitoring, the higher the resolution, the more memory will be consumed. What’s left for the applications? Even if SSD is fast on reads and writes, application launches are fast, nothing equals the speed of RAM. I’m afraid 8 GB of RAM is the new meager 5 GB iCloud storage tier for M1-based Mac. We’ll see with the upcoming reviews and benchmarks.
The graph put together by Anandtech is a wakeup call for Intel and the Wintel world, for that matter. These trajectories are incredible, impressive for Apple, worrisome for Intel. We are on the verge of a major shift in the portable landscape. Apple seems unstoppable.
Why no clock-speed information about the M1 processor? How are iOS-based apps be presented on the Mac App Store? Why so little difference between a MacBook Air configurations, CPU-wise, RAM-rise compared to MacBook Pro? What “virtualization technology support" actually means for normal users and tech enthusiasts? Why not bring back the 12" form-factor, an ideal candidate for power-efficient M1 processor? Will there be updates to Intel-based iMac Pro and Mac Pro? Why no 32 GB RAM configuration option for the MacBook Pro? What kind of performance levels should we expect to reach for non-Metal optimized graphic apps? Why does Apple can’t understand the need for an updated FaceTime camera in 2020?
No touch screen. No pencil support. No 5G or 5G wireless option. No high-quality FaceTime camera. No Face ID No redesign, no slim bezels. No 12" MacBook. No clock speed specs. No eGPU support. Fewer ports options. Third-party native software support still to come.
Am I missing something?
That’s the new Apple MacBook using Apple’s M1 silicon ship.
Still excited?
From rewatching Steve Jobs announcing Apple’s transition to Intel processors, here are a few interesting observations, just in time for tomorrow’s #AppleEvent.
Steve Jobs reminds the crowd of transitions in Mac history: 68K to PowerPC, OS 9 to OS 10 then introduces the third transition: going to Intel. Each time, he uses the expression “to set Apple for the next 10 years". It’s all about the CPU roadmap’s ability to enable the Apple’s vision. Also, even at that time, power consumption was an issue. He also repeatedly mention great updates still coming to the PowerPC-based Macs.
Can’t wait for tomorrow’s version of the very same playbook.
I love those balanced review, even partial, of the iPhone 12 Pro. They feel credible, and I tend give them high credence. We should get more of these these days of highly nuanced upgrades offered by Apple, year after year. Photo by the article author.
This quote from the Wall Street Journal’s review of the iPhone 12 Pro Max is priceless as ti summarize one of the biggest issue, in my opinion, about Apple’s current state of its software in general:
“It is crazy to me, however, that Apple hasn’t enabled us to do more on a phone that is practically iPad-size. Why can’t I view my inbox on the top half of the screen and my calendar on the bottom, like Samsung allows with its Multi-Window mode? Why does the tiny iPhone Mini allow the same number of rows of home-page app icons and widgets as the iPhone Giant? Why can’t I use an Apple Pencil to take notes on the notebook-size device?”
These are all valid questions. Even before the iPhone 12 Pro Max, these questions were valid. Software, like for the iPad, is holding back the iPhone. Is it a ressources issue being spread too thin? Is it something about product differentiation? I hope the answer is the former, not the latter.
Photo: The Verge.
I have a feeling that we are in for some deception tomorrow at the “One More Thing” keynote. Is this a natural mental process, some sort of auto-regulation of my own expectations, currently happening so I can be pleasantly surprised, tomorrow?
Yet, reading my Twitter feed today and people are expecting 15 hours of battery life while beating current Mac equivalent performance. And then what? The Apple Silicon story is more about the unification of software platforms at Apple than enabling endless hardware innovations on the Mac.
Change my mind.
After spending sometime with the virtual experience from Apple, I found out another one by the well known @MichaelSteeber that is built with Adobe’s XD. The experience is quite similar, and I’m still not able to find a fully satisfactory combinaison of the iPhone, the MagSafe case and the wallet. Really, the iPhone 12 is not for me.
