Hey, HEY & Apple - Settle down already! #apple #appstore #hey

I’m not very optimistic on the outcome of the “HEY vs Apple” battle. Both, in their own ways, are arrogant, blinkered and calling out each other. Each will lose their face with a concession, even if it’s small. Big egos against each other here.

Meanwhile, potential users on iOS will suffer from the lack of much needed app updates. This could be a deal breaker for many users like me. HEY is losing, Apple is losing, users are losing.

What a mess. ☹️

The previous tweeted quote about Basecamp/HEY founders attitude was a clip from a newsletter that I have created and that I’m receiving each day. The quote is not from Mailbrew themselves but from Benedict Evans. I should have been more precise.

HEY, Micro.blog and web standards

It is fun to compare HEY and Micro.blog. They both depend on open web standards on the backend. HEY depends on SMTP while Micro.blog depends on HTTPS/HTML. HEY wants to re-invent the end-user experience while Micro.blog provides a pretty much generic end-user experience. By turning the end-user experience upside down, HEY doesn’t rely on IMAP. This is where some people turns their back to HEY (there may be other reasons, though).

Why Micro.blog. Why Hey.

HEY, what’s next? @DHH #apple #appstore

Now, as a potential customer of HEY!, what I want to hear or read from @DHH is: what’s next? How are they tackling the problem in order to comply? Will they comply? I want to support their new platform AND their cause, but from a user standpoint, they have to put out a plan and communicate it ASAP.

My 14 days trial will end on July 1st. I want to know before making a 99$ commitment.

Hey, you’re turn now.

Hey Apple, you are in deep sh** #wwdc #wwdc2020 #appstore #iosdev

As an Apple observer for more than four decades (yep!), I rarely seen such a public relation mess like the one this week, a week before WWDC. Apple messed up big time with the worst possible timing by alienating their developers. On top of that, their definition of apps that doesn’t work upon startup is already being smashed by so many counter-examples. This is a complete mess and I don’t know how Apple will get out of this shit. If goes far beyond the 30% commission.

**This is not the Apple that I want to see, promote and embrace. **