Dear @Viticci, I’m Not a Professional Reviewer, So What?

Photo by Markus Winkler on Unsplash

This podcast episode from MacStories featuring Viticci triggered quite a few reactions. Why? Because of these two sentences in the first moments of the episode talking about the iPad mini:

“You wouldn’t want to read/or watch a review by someone who is not a professional reviewer. It wouldn’t be enjoyable.”

Yep. Viticci said that. In “The value of a non-reviewer’s perspective” from Mere Civilian:

”I agree, a review from a person who does not write for a living may not be enjoyable. However, I strongly disagree with the first sentence. “

What? Really? Then, I read this reaction from Lee Peterson on his blog:

”MacStories posts some great stuff but not everyone wants to read long articles, some like smaller easy to digest articles from independent writers, I like to think I do that here. I get to the point and try to respect my audiences time, does that make my opinion invalid or not enjoyable?”

And here is my response. Viticci comments make him look full of himself. Period. I’m happy for him if he can live from writing reviews. I would rather read review from real end-users because the point is to get comments and observations from real use case scenarios. Sure, I like reviews from Marques Brownlee because he has well-balanced and critical point of views on a lot of stuff. It also touches the subject of what makes someone a blogger or a writer. If you write constantly, then you are a writer. Are you Shakespeare? Probably not. There is a starting point for everyone. Some will fall along the road, others will thrive. I tend to think of reviews by professionnel reviewers as synthetic reviews, where there is a lot of speed and feed talk. At some point, we want to go beyond that and have comments coming from experience. So, sure, I’d like to read comments from pilots about the real usefulness of the iPad mini. They are the one who can make a judgment on the subject.

Last year I wrote “I’m not an audiophile, but here are my thoughts on Apple’s AirPods Max” which is not of “review” but a collection of observations. I concluded with this:

”So, do I like the sound quality of my AirPods Max? Yes. Do they sound better than my Bose QC25? Yes. By a wide margin compared with the price difference with my Bose Q25? No. But, hey, they are wireless, convenient, comfier, have transparency mode, spatial audio and they fit within Apple’s walled garden.”

Is there any value in this? I think so. Should Viticci care? Certainly not. I do have genuine thoughts and opinions, and this is my ultimate right to share them with the world for exactly what they are: thoughts and observations. Nothing more, nothing less.

Photo by Markus Winkler on Unsplash

Apple’s Maps — Nine Years of Iterative Updates

Today Apple is publishing an article on its newsroom website about all the new thing that comes with Maps in iOS 15. There is a lot to like in this update, like the 3D detailed views in some major cities like San Francisco. These 3D views remind me of SimCity, a game on which I’ve spent countless hours playing. Maps as matured over the years, following the iterative nature of Apple’s approach to everything they do. Some don’t like it, others see the value in it. I’m one of those who think this is the best approach as each iteration helps build the next one with good cumulative experience. Today’s Maps, nine year later after a rocky start, in 2012, is impressive and as good as other popular alternatives, in my area at least.

Microsoft: Wow. Your Turn, Apple.

Microsoft’s announcements this week are nothing less than impressive. Microsoft is showing courage. Their Surface are striking. These things will probably be hot as hell (pun intended, thanks to Intel Inside). I’m hoping users will have a better experience than many of my colleague who had their Surface replaced in the last year because of over heating issues. Stylus On the surface (pun intended) may not work as well as the Apple Pencil on the iPad. Apple is at their best in that regard. Yet, we have to give them credits for what they are doing. They are iterating with more than incremental updates. They try new things. It’s interesting to see Microsoft aligning itself with Apple strategy: vertical integration (hardware + software: Windows) with a yearly release schedule. Designed for Windows 11. Well done.

Now, looking forward to Apple’s next announcement: the MacBook Pro “redesign”. Don’t expect anything close to what Microsoft is doing. But expect Apple to reintroduce the HDMI port and the SD Card reader. According the latest leaks.

Tim Would Love Stopping the Leaks

Of course the memo from Tim Cook about leakers is being leaked. It’s funny to read a leaked memo from Tim Cook expressing his concern and frustration about leakers working within Apple. After reading it, I do think part of the message is for outside leakers too, knowing the memo would be… leaked.

On iOS 15 Early Adoption Rate

Compared to last’s year iOS 14, early numbers show a much slower adoption rate for iOS 15. The problem? Last year was about the iPhone experience getting widgets. That’s a very material change. This year? Even if widgets now come to the iPad, it is far less reaching than it was on the iPhone. Things like focus modes are not as flashy as widgets but are damn useful, to me at least.

Happy iOS 15 & iPadOS 15 to you all!

After a long summer of beta releases, today we get to see the final releases of iOS 15 and iPadOS 15. Are you feeling as excited as a few years ago at the same time? Personally, even if I think those are great iterative updates, I don’t. There is less to grab by developers it seems. I’m not expecting exciting new releases for any of my apps. What about yours?

Bokeh is not going to happen apparently. It was written on the walls for quite some time. Too bad. I think Glass had a good start and updates are coming on a regular basis. I wish them success. So far, I’m happy with them.

Dear @AppleInsider STOP THIS!

I don’t know who got the idea at AppleInsider of putting video auto-play right in the middle of every articles, but this doesn’t enable a great reading experience. Even worst, scrolling the page to the bottom while reading will put the video in the bottom right corner on top of the content. It makes me wonder if I should stop reading their content altogether. Ads are bad but this is even worst. It’s not a good reading experience at all. Please, reconsider. Thanks. A long time reader.

The iterative Apple that delivers

If you think that this year’s updates from Apple are meh, I think, either you didn’t pay attention during the keynote or you’re simply bored. You may not like the iterative nature of Apple under Tim Cook, maybe you forgot to remember that the smartphone (and to some degree) the smartwatch are mature products. Since Apple is paying attention to what the majority of people actually care about, improving battery life, adding more storage, keeping prices steady, not having to wait three months to get a new device, stop expecting folding iPhone to prove Apple is still innovating.

There, I said it.