And so it begins (#apple #wwdc #wwdc21 #wwdc2021)

Apple just kicked off the 2021 season of high expectations, endless wishes lists, criticism, betas, crashes, deception, no-show products, expected hardware refreshes, iPad deceptions, etc. Again, this year, it will be a digital-only version, thanks to the lingering COVID-19 pandemic. I’m happy with that. As I wrote in the past, my hope is that this type of event stays digital. I’ve never been to a real WWDC so I don’t miss anything.

Now, trying to read into WWDC’s announcement art: sure, there is this reference to last year’s Craig Federighi with its MacBook Air, but it is also clear to me that Apple is set to announce their AR Glasses. Yep. Remember, you read it here first guys. 😜

What is your Micro.blog wish list? I’m starting mine for a future post, but I’m really curious to see if my wishes are “out of this place”. Thanks for all the replies!

My micro.blog instant joy

Friday thinking… I find is so refreshing to be able to have decent conversations on the open web. There is no drama here, everything seems so… simple. It brings back some confidence about human’s capabilities to engage in respectful conversations…. That’s be because there are lots of nice guys here on Micro.blog… it is lacking elsewhere (no finger pointing here, I won’t name a platform… but, well, ya know, right?).

Returning to normal programming.

Good morning. There was a time, a long long time ago, I used to say « Good morning » on Twitter. I don’t know really why I did that. Oh well. Anyways, good morning. 😎

On Intel’s Tick Tock Strategy (#intel #apple #applesilicon)

How funny is that? It seems Intel is applying its “tick-tock strategy” to its relationship with Apple. One week, Intel is slamming Apple’s M1 Macs with highly questionable ads featuring Justin Long, the week after Intel is luring Apple’s business to make their future processors.

So obviously you’ve seen some of the competitive energies resume because there’s a lot of great innovation to be done, and we haven’t seen PC demand at this level for a decade and a half. The world needs more of that, and there is competitive fun going on with Apple and the Mac ecosystem” — Gelsinger

I don’t know if this competitive landscape is fun like Gelsinger is mentioning, maybe we could ask Tim Cook?

Beyond the HomePod (#apple #homepod)

AppleInsider:

Apple needs to release new products to compete in the home. Be it an “Apple TV 6” or “HomeHub,” something needs to change the customer’s perspective in order to get traction in the space.

The article fails to mention a feature a HomePod replacement could and should include: home networking. I wrote about this many times. Apple left home networking market at a time where it was transitioning to WIFI 6 and home automation really started to pick up pace, thanks to things like HomeKit.

Mesh networking is something critical these days with the new work-from-home trend caused by the pandemic. Only Apple could create an easy to use networking product, à la Ubiquity or something like the AirPort product line. Speakers like the HomePod mini could evolve to be mesh extenders. I don’t really care if this product does have a screen or multiple mics. Sure it has to be HomeKit integrated. No, I don’T want it to be a successor to the Apple TV. Pricing would be too out of control. It has to be a separate product.

Leaving the home networking space could be one of the worst Apple decision in recent years. We keep seeing the consequences of it now.

Image credit: taken from AppleInsider’s article.